Northbeam

Northbeam is a marketing measurement platform. It helps brands work out which advertising actually drives revenue, using attribution and modeling methods.

Northbeam tracks customer touchpoints from first ad view to purchase and assigns revenue to the channels that influenced it. It also offers media mix modeling, which estimates how spend across channels affects revenue over time. Teams can use the results to move budget toward the ads that work and away from ads that mainly reach people who would have bought anyway.

• Multi-touch attribution across channels
• Media mix modeling and budget scenarios
• Incrementality checks for ad spend
• Apex sends performance data to ad platforms

Ecommerce and direct-to-consumer brands with paid media budgets. Marketing teams and agencies that manage ads for several clients may also find it useful, since the same measurement can be applied across accounts and channels.

Pricing details are on the vendor site, and getting started involves a demo request. Attribution figures are estimates built from tracked data and statistical models, so they can differ from the numbers that individual ad platforms report. Teams should agree on how they will read the results before making large budget changes.