About Twilio Segment
Twilio Segment is a customer data platform that collects events from websites, apps and servers and sends them to a warehouse and to marketing or analytics tools. It is one of the longest established products in this category.
What it does
You install the Segment libraries or connect a source, and each event is sent through a single pipeline. Segment can then deliver the events to a data warehouse or to more than 550 destinations. Unified profiles combine data from many sources into one customer view, and audiences can be built from those profiles for messaging and advertising tools.
Key features
- Collect first party events from websites, apps and servers
- Send data to a warehouse or more than 550 destinations
- Unified customer profiles from many sources
- Audience building for marketing and messaging tools
- Integrations catalog with over 750 options
Who it's for
Marketing teams, product teams and data engineers who need one consistent stream of customer events. It suits businesses that use several tools and want to stop maintaining a separate integration for each.
Pricing and good to know
Segment offers a free tier, and paid plans are priced by usage. The product now sits on the Twilio website, and the company describes the move as a merge that keeps the same products, documentation and support. Review the current plans before scaling, since event volume drives cost.
Highlights
- Collect events from websites, apps and servers
- Send data to a warehouse or many destinations
- Combine data into unified customer profiles
- Build audiences for marketing and messaging tools
- Connect to over 750 integrations
