About Tealium
Tealium is a customer data platform that collects data from websites and apps, unifies it into profiles and activates it in marketing and analytics tools. It is aimed at large organizations that need strong governance over customer data.
What it does
Tealium's tag management and data collection tools capture events in real time from digital properties. The platform merges that information into a single customer view and makes audiences available to other systems. Privacy and consent controls help teams decide what data is collected and where it is sent, which matters for regulated industries.
Key features
- Real time collection from websites and apps
- Unified customer profiles across channels
- Over 1,300 integrations with other tools
- Audience activation for marketing and analytics
- Tag management and privacy controls
Who it's for
Enterprise marketing, analytics and data teams in sectors such as retail, financial services, healthcare and travel. It suits organizations that have many digital properties and need one place to manage customer data.
Pricing and good to know
Tealium sells its products through sales conversations, and enterprise contracts are the usual route. The platform has been recognized in the Gartner Magic Quadrant for customer data platforms, and it lists security and compliance information on its site. Implementation usually involves a project team and takes time, so plan for onboarding.
Highlights
- Collect data from websites and apps in real time
- Unify customer data into one profile
- Connect to more than 1,300 integrations
- Send audiences to marketing and analytics tools
- Manage tags and privacy settings from one place
