About Snowplow
Snowplow is a behavioral data platform that collects detailed event data from websites, apps and digital products. The data is delivered in real time to a warehouse, a lake or a stream, where teams can model it for their own needs.
What it does
You define the events your product should track and attach validated schemas to them. Snowplow collects those events and enriches them before delivery, so each record carries useful context. Because the data is event level and goes to your own storage, teams can answer questions that a fixed analytics tool may not support.
Key features
- Custom events with validated, flexible schemas
- Real time delivery to a warehouse, lake or stream
- Separation of bot and agent traffic from human visits
- Data quality checks that catch issues early
- Event data enriched with context before delivery
Who it's for
Data engineers, product analysts and teams in gaming, retail and other digital businesses that need precise behavioral data. It suits organizations that want to own their event data rather than rely on a black box model.
Pricing and good to know
The core project is open source under the Apache 2.0 licence and can be run by your own team. Commercial offerings are also available from the company. Running your own pipeline requires engineering time for schemas, deployment and monitoring. Plan the event model carefully before rolling it out across many products.
Highlights
- Define custom events with validated schemas
- Stream behavior data in real time
- Separate bot and agent traffic from human visits
- Catch data quality problems early in the pipeline
- Enrich events with context before storage
