About Amplitude
Amplitude is a product analytics platform for tracking how people use apps and websites. It combines analytics with experiments, feedback tools and session replay, so teams can act on what they find.
What it does
Amplitude collects user events from your product and turns them into charts, funnels and retention views. Its newer features use AI to flag unusual changes and suggest follow-up questions. The site also describes tools that bring data from several sources, such as marketing and feedback, into one view.
Key features
- Product analytics dashboards and funnels
- Session replay and heatmaps
- Feature flags and A/B experiments
- Feedback and survey tools
- Data governance controls
Who it's for
Product teams, analysts and growth teams. The site lists options for both startups and large enterprises, so smaller teams can start with a simpler setup and add more tools later.
Pricing and good to know
The site says you can start free with two million events per month. Paid plans are available for larger usage and extra features. Because the platform covers several areas, it can take some time to learn which tools you need. Check the pricing page for current plan details before you set up a larger project.
Highlights
- Analyse user events with charts and funnels
- Replay sessions and view heatmaps
- Run feature flags and A/B experiments
- Collect feedback from users with surveys
- Set rules for how data is governed
