About Branch
Branch is a deep linking and measurement platform for mobile apps. Its links send users from ads, email, SMS, social posts and web pages to the right screen, and it records which touchpoints led to a conversion.
What it does
Branch links keep working across devices and app states, so a user who has not installed the app can still land on the intended content. Attribution shows which ads, emails or messages drove conversions. Fraud filtering removes suspicious activity from campaign data. The platform connects to a large set of marketing tools so its data appears in other systems that teams already use.
Key features
- Deep links that open the right app screen
- Attribution for ads, email, SMS and social
- Fraud filtering for paid campaigns
- Connections to more than 80 marketing tools
Who it's for
Marketers, growth teams and mobile product teams that run campaigns and want links that work across channels. It suits brands with a mobile app and a website that need to share customer journeys.
Pricing and good to know
The site has a pricing page but does not show plan prices in the text reviewed. A demo request is the main call to action. Branch has a security section and mentions ISO 27001 certification on its homepage.
Highlights
- Deep links that open the right app screen
- Attribution for ads, email, SMS and social
- Fraud filtering for paid campaigns
- Connections to more than 80 marketing tools
