About AppsFlyer
AppsFlyer is a measurement platform that tracks where app installs and in-app events come from. It also covers deep linking, fraud checks and creative testing across app, web and connected TV.
What it does
AppsFlyer attributes installs and events to the ads, links and campaigns that drove them. Its deep linking tools send users from web, email, SMS and social posts to the right place in an app. Fraud protection screens campaigns for suspicious activity. Marketing teams can compare channels, test creatives and measure return on spend. A data clean room and audience tools are also offered for partners.
Key features
- Mobile attribution for installs and in-app events
- Deep linking across web, email, SMS and social
- Fraud protection for ad campaigns
- Measurement across app, web and connected TV
Who it's for
Marketing teams, app marketers and agencies that run paid campaigns across several channels. It is less useful for teams that do not spend on user acquisition.
Pricing and good to know
The homepage offers a free sign-up and a demo request. Full plan prices are not given in the text reviewed. The product is large, with many modules, so most teams start with one part, such as attribution, and add others later.
Highlights
- Mobile attribution for installs and in-app events
- Deep linking across web, email, SMS and social
- Fraud protection for ad campaigns
- Measurement across app, web and connected TV
