About Piwik PRO
Piwik PRO is a privacy-focused analytics and data activation platform. It is aimed at larger organisations that need to follow strict privacy rules.
What it does
The platform tracks website and mobile traffic, shows user journeys down to the session level, and helps teams attribute conversions. It can also trigger campaigns in real time, for example a follow-up email after a visitor reads a pricing page. Data ownership and control are central to how the product is described.
Key features
- Web and mobile traffic data collection
- Session-level user journeys
- Conversion attribution reports
- Real-time campaign triggers
- Anonymous tracking options
Who it's for
Marketing teams and compliance-focused organisations in larger companies that handle sensitive user data. Marketers get the insight they need, while legal and security teams get clear privacy controls.
Pricing and good to know
A free 30-day trial is offered. The site says training and support come with every pricing plan. Check the pricing page for plan details. Setting up real-time actions takes planning, so it works best when your marketing and privacy teams agree on the rules first.
Highlights
- Collect web and mobile traffic data
- Follow user journeys by session
- Attribute conversions to campaigns
- Trigger campaigns from visitor behaviour
- Use anonymous tracking where needed
