About VWO
VWO is a digital experience optimisation platform for A/B testing, personalisation and feature rollouts. Its site says VWO and AB Tasty have united.
What it does
VWO helps teams test changes to pages, personalise what visitors see and roll out features. It also includes behaviour analytics and an AI layer that the site calls Wingz, which suggests and runs next actions across the testing loop. The aim is to connect what teams learn about visitors with the experiences they show next.
Key features
- A/B tests of page changes
- Personalisation for different visitors
- Feature management and rollouts
- Behaviour analytics on visitor journeys
- Wingz AI layer for suggested next steps
Who it's for
Conversion, marketing and product teams that run many tests on live websites. The site says it is used by thousands of brands, which suggests it suits larger sites with a lot of traffic.
Pricing and good to know
A trial and a demo are offered on the site. Plans are listed on the pricing page, but prices are not shown on the page itself. The site notes a merger with AB Tasty, so product names and plans may change. Testing works best with enough visitor traffic to reach clear results, so check that before you plan a test.
Highlights
- Run A/B tests on page changes
- Show different experiences to visitors
- Roll out features in stages
- Review behaviour on visitor journeys
- Get AI suggestions for next steps
