About Optimizely
Optimizely is a digital experience platform for marketing and product teams. It covers content management, experiments, personalisation and AI agents.
What it does
Optimizely lets teams create and publish web content, run tests on pages and personalise what different visitors see. The site also describes an agent platform for automating routine tasks, along with tools for measuring how large language models read and use your content. Teams can work from one platform rather than several separate tools.
Key features
- Agentic content management for publishing
- Experiments and personalisation
- Agent platform for automating workflows
- Measurement of how AI models use content
- Plans for different team roles
Who it's for
Marketing teams, digital experience teams and enterprise brands with large websites. The site lists customers in retail, finance and travel.
Pricing and good to know
Plans are listed on the site, but prices are not shown on the page. Optimizely is an enterprise platform, so most teams talk to sales before signing up. The site links to developer resources and a partner programme. Large setups take time to plan, so allow for onboarding and internal training.
Highlights
- Publish and manage web content
- Test pages and personalise visitor views
- Automate tasks with an agent platform
- Measure how AI models use your content
- Choose plans by team role
