About Fathom Analytics
Fathom Analytics is a website analytics tool that shows visitor numbers, popular pages and referral sources. It is built as a simpler alternative to Google Analytics and does not use cookies.
What it does
Fathom gives you a clean dashboard with traffic, top pages and the places visitors came from. It runs a short script on your site and aims to count real visits even when people use ad blockers. The company says EU visitor traffic is routed through European infrastructure, which matters for sites with European audiences.
Key features
- Cookie-free visitor counting
- Clean dashboard for traffic and pages
- Referrer and campaign tracking
- Goals to see what converts
- EU traffic routed through European servers
Who it's for
Bloggers, small business owners, agencies and product teams who want basic web stats without a complex setup. Sites that want to avoid cookie consent banners will find it especially useful.
Pricing and good to know
Fathom offers a seven-day free trial. After that, plans start from fifteen dollars a month, and you can cancel at any time. It is a hosted service, so there is no server for you to run. Check the pricing page for the current plan details.
Highlights
- Count visits without cookies or consent banners
- See top pages and traffic sources at a glance
- Track campaigns and referring sites
- Set goals to measure conversions
- Keep EU visitor data on European infrastructure
