About Qualtrics
Qualtrics is an experience management platform that combines surveys, research and analytics for customers, employees and products. It is aimed at large organizations that need rigorous data and strong controls.
What it does
Teams use Qualtrics to collect feedback, analyze it alongside operational data and act on the results. The platform offers tools to test a decision with simulated responses before it goes live, and it can flag people who may be heading toward an outcome the business wants to avoid. Actions are then routed through workflows that match the organization's standards.
Key features
- Surveys for customers, employees and research
- Simulation tools to test decisions before rollout
- Prediction of outcomes for individual customers or employees
- Action workflows that follow company standards
- Enterprise certifications and security features
Who it's for
Enterprises, governments and healthcare organizations that run sensitive experience programs. It suits teams that need one platform for research, feedback and analytics across many departments.
Pricing and good to know
Qualtrics sells its platform through sales conversations and offers demos on request. Implementations are typically larger projects that need planning, training and data integration. The platform suits organizations with dedicated research or experience teams who can keep the programs running.
Highlights
- Run surveys for customers, employees and research
- Simulate a decision before people experience it
- Flag individuals heading toward an unwanted outcome
- Route actions through company approved workflows
- Hold enterprise security and compliance certifications
