About SpyFu
SpyFu is a research tool that shows the keywords and ads your competitors use in search. It is useful for both SEO and paid search planning.
What it does
You enter a competitor's domain and see the SEO and PPC keywords they rank for or buy, along with the ads they have tested. You can download their keyword lists and compare them with your own site. The tool also offers a site audit with suggested fixes, performance tracking and an AI assistant that works from the same data.
Key features
- See the keywords competitors rank for
- Review competitor ads and paid keywords
- Download competitor keyword lists
- Rank tracking and performance tracking over time
- AI site audit with suggested fixes
Who it's for
SpyFu fits SEO specialists, paid search managers and small marketing teams who want to learn from competitor results. It works well for planning content and ad copy that builds on proven terms.
Pricing and good to know
The site invites you to try it free, and no card is required to start. Full access and larger data pulls are on paid plans. Competitor data reflects what the tool can see, so treat the numbers as estimates rather than exact figures.
Highlights
- See the keywords competitors rank for
- Review competitor ads and paid keywords
- Download competitor keyword lists
- Rank tracking and performance tracking over time
- AI site audit with suggested fixes
