About Moz
Moz is an SEO software company known for its keyword, link and domain research tools. It suits people who want clear metrics without learning a large platform first.
What it does
Moz Pro brings core SEO tasks together in one paid suite, including keyword research, rank tracking, site audits and link analysis. The site also offers free tools for quick checks, such as domain metrics, keyword ideas, competitor overviews and a browser add-on that shows SEO data while you browse. Its link research draws on a large backlink index that the company maintains.
Key features
- Keyword research with search volume and difficulty
- Link explorer for backlink data
- Domain analysis with authority metrics
- Competitor research for organic search
- A browser extension that shows metrics on any page
Who it's for
Moz fits SEO beginners, freelancers and in-house marketers who want readable numbers. Agencies and larger teams can use the wider suite and the API for bigger projects.
Pricing and good to know
Several tools are free to use, and the full Moz Pro suite is a paid subscription with a free trial offered on the site. The free tools cover basic checks, while deeper data and reporting sit in the paid plans.
Highlights
- Keyword research with search volume and difficulty
- Backlink explorer for any domain
- Domain metrics for quick site checks
- Browser add-on that shows SEO data on any page
- Competitor research for organic search
