About Semrush
Semrush is an all-in-one platform for SEO, paid advertising, content and social media research. Marketers use it to get keyword, competitor and traffic data in one place, along with tools for AI search visibility.
What it does
Semrush shows where a website's traffic comes from and which keywords it ranks for. Its tools cover keyword research, backlink analysis, content creation help, local search, advertising and social media management. It also offers an MCP connection, so AI assistants can use live Semrush data in a chat.
Key features
- Keyword research and tracking
- Traffic reports for any website
- Backlink and domain analysis
- Content tools for SEO writing
- Brand visibility checks in AI answers
Who it's for
Marketing teams, SEO specialists and agencies that manage search and ads across several sites. Large companies can also look at its enterprise plans for work across many markets.
Pricing and good to know
Semrush offers a free trial, and paid plans are the main way to use the full toolset. Prices depend on the plan and usage limits, so check the pricing page for current details. It runs in a web browser.
Highlights
- Research keywords and track rankings
- See where any website's traffic comes from
- Analyze backlinks and domains
- Write SEO content with built-in tools
- Check brand visibility in AI answers
