About Serpstat
Serpstat is an SEO and PPC suite that combines competitor research, keyword discovery and site checks. It is aimed at marketers who want several research tasks in one account.
What it does
The tool shows who your real search competitors are, with traffic, visibility and backlink figures. It suggests keywords based on what competitors rank for and lets you look at their ads to help plan paid campaigns. Other tools cover rank tracking, site audits and a range of single-purpose checkers, such as domain authority and keyword difficulty.
Key features
- Competitor analysis with traffic and keyword overlap
- Keyword research built on competitor keywords
- Site audit for technical SEO issues
- Rank tracker for keyword positions
- Ad research for competitor PPC campaigns
Who it's for
Serpstat suits SEO teams, agencies and e-commerce businesses. Small businesses that want competitor data without a large budget may also find it useful.
Pricing and good to know
The site offers a 7-day free trial that includes the paid features. After the trial, access requires a paid plan. Results depend on the data available for each country, and the company lists its data sizes on its own site.
Highlights
- Competitor analysis with traffic and keyword overlap
- Keyword research built on competitor keywords
- Site audit for technical SEO issues
- Rank tracker for keyword positions
- Ad research for competitor PPC campaigns
