About Ahrefs
Ahrefs is an SEO and marketing platform built on its own web index. It brings together tools for keyword research, rank tracking, site audits and competitor analysis, and it has added tracking for brand mentions in AI search.
What it does
Ahrefs helps marketers see how a website ranks and where its traffic comes from. Site Explorer and Keywords Explorer cover backlinks, keywords and competitors, while Site Audit checks a website for technical problems. Newer modules track how a brand appears in AI chatbot answers, manage Google Business Profile listings, and build custom reports from Ahrefs data.
Key features
- Keyword research and rank tracking
- Site audits for technical SEO issues
- Competitor and backlink analysis
- Brand tracking across AI answers
- Custom reports and dashboards
Who it's for
SEO specialists and in-house marketing teams who manage search performance for one or more sites. Agencies also use it to report on client traffic and rankings.
Pricing and good to know
Ahrefs lets you sign up for free and offers some free tools, including a free website analytics tool, while its main plans are paid. Pricing depends on the plan and the modules you choose. Because it is a large suite, new users may need some time to learn where each tool sits. It is a web service, so you use it in a browser.
Highlights
- Research keywords and track search rankings
- Run site audits for technical SEO problems
- Compare competitors and their backlinks
- Track brand mentions in AI chatbot answers
- Build custom reports from your data
