Frase

Frase is a content platform that audits a site, writes briefs and helps teams create pages for search and AI answers. It combines site health, visibility and content work in one place.

The audit checks your pages and search data, scores the whole site and gives a separate AI visibility score. Fixes and opportunities are ranked by impact, so the most useful work appears first. Content briefs use the pages that rank for a topic to suggest what to cover, and the platform can monitor pages over time to show whether changes help.

• Site audit with ranked fixes by impact
• AI visibility score alongside site health
• Content briefs and optimised writing
• Page monitoring over time
• Competitor and search data review

Frase suits content teams, SEO managers and marketers who publish often. It is useful when you want one list of what to fix and what to write next.

Frase offers a 7-day free trial, and the site says no credit card is needed to start. Paid plans continue after the trial. Recommendations depend on the data the platform can access, so review them against your own knowledge of the site before making large changes.