About BuzzSumo
BuzzSumo is a research platform for content, media contacts and influencers. It shows what is being shared and who is writing about a topic.
What it does
The content search shows which articles and posts perform well for a keyword or domain, which helps with idea generation. A media database lists journalists and their recent work, and outreach tools help with pitch lists and tracking. Monitoring alerts you to brand mentions and trends, and influencer search finds people by topic and engagement. A Chrome extension and an API extend the same data to other workflows.
Key features
- Find top performing content by topic
- Search a database of journalists and media
- Track brand mentions and alerts
- Influencer discovery by topic
- Chrome extension and API access
Who it's for
BuzzSumo suits PR teams, content marketers and influencer managers. It is handy for planning outreach and checking how a topic performs before writing about it.
Pricing and good to know
BuzzSumo offers a free trial, and paid plans follow for ongoing access. Coverage depends on the sources the platform indexes, so results may not include every outlet or network. Check contact details before you send pitches, since journalist information changes over time.
Highlights
- Find top performing content by topic
- Search a database of journalists and media
- Track brand mentions and alerts
- Influencer discovery by topic
- Chrome extension and API access
