About Brand24
Brand24 is a social listening tool that tracks mentions of a brand across social media, news, blogs, forums and podcasts. It also measures sentiment and reach.
What it does
Brand24 gathers mentions from many online sources in real time and sorts them as positive, negative or neutral. Reports show reach, engagement and awareness, and they can be shared with a team. Hashtag tracking shows how many posts use a tag and which creators are involved. Competitor analysis lets you benchmark your brand against others in the same market, so you can see where you stand.
Key features
- Mentions from social, news and forums
- Sentiment sorting of positive and negative posts
- Hashtag tracking for reach and volume
- Competitor benchmarks
- Automated reports to share
Who it's for
Marketing and PR teams, brand managers and agencies that need to monitor public conversation about a brand or campaign.
Pricing and good to know
Brand24 offers a trial, and paid plans are listed on its pricing page. Sentiment labels are automated, so review sample mentions to check accuracy for your language and niche. Coverage depends on public sources, so private groups and some closed platforms may not show up in your results.
Highlights
- Mentions from social media, news and forums
- Sentiment sorting into positive, negative and neutral
- Hashtag tracking for reach and post volume
- Competitor benchmarks for your brand
- Automated reports to share with a team
