Metricool

Metricool is a social media tool that combines planning, analytics and reporting in one workspace. It is used by solo managers, brands and agencies that handle several networks.

A drag and drop planner places content on a calendar, previews how posts will look on each platform and schedules them across networks. Analytics show performance and track progress over time, and competitor views help with comparisons. Reports are generated automatically, and an inbox gathers messages for replies. Smart links and campaign tools help track traffic that comes from social posts.

• Drag and drop planner for all networks
• Analytics with competitor tracking
• Automated reports for stakeholders
• Unified inbox for messages
• Smart links and campaign tracking

Metricool suits social media managers, small brands and agencies that want planning and measurement in one tab. It is useful for teams that spend a lot of time building reports by hand.

You can create a free account to start, and paid plans add more profiles, reports and features. Some networks and features depend on the plan you pick. Check current limits before adding a large number of accounts, since the free tier is designed for smaller use.