About Google Analytics
Google Analytics is a free web analytics service from Google that measures how people use websites and apps. It collects data on visitors and their actions, then turns that data into reports you can share.
What it does
Google Analytics shows how visitors find your site and what they do once they arrive. It works across websites and apps, so you can follow activity on both. Reports can be customized and shared, and the service connects with Google's advertising products, such as Google Ads and Search Console, to link marketing results to site activity. It also uses machine learning to surface trends and predictions from your data.
Key features
- Reports on traffic sources and visitor actions
- Measurement across web and app
- Audience lists for targeting
- Links to Google Ads and Search Console
- Customizable, shareable reports
Who it's for
Marketers, site owners and product teams who want to understand audience behavior and measure campaigns. Larger businesses can use the enterprise options for more advanced measurement.
Pricing and good to know
Google Analytics is free of charge, with paid options for larger businesses. Collecting data requires a tag or SDK added to your site or app, and privacy rules in your region may limit what you can collect. Data is stored in Google's systems, so review the privacy settings before you start.
Highlights
- See where visitors come from and what they do
- Track activity across websites and apps
- Build audience lists for ad targeting
- Connect reports with Google Ads and Search Console
- Share customizable reports with a team
