About OptinMonster
OptinMonster is a lead generation tool for websites, built around popups, floating bars and forms. It is used to turn visitors who are about to leave into subscribers, leads or buyers.
What it does
The tool shows campaigns to visitors based on their behavior, such as exit intent, the page they are viewing or their location. Campaigns start from a large library of templates, including lightbox popups, gamified wheels and countdown timers. They can be scheduled to run on set dates. Built-in A/B testing and conversion reports show which campaigns bring in signups and sales, so you can keep the ones that work.
Key features
- Exit intent detection for leaving visitors
- Templates for popups, floating bars and wheels
- Geolocation and page level targeting
- Campaign scheduling and A/B testing
- Integrations with more than 50 tools
Who it's for
Ecommerce stores, publishers, membership sites, agencies and online course sellers that want to grow an email list or earn more from the traffic they already have.
Pricing and good to know
OptinMonster sells paid plans, and the Find Your Plan page lists the current options. Popups can annoy visitors when they are overused, so test placement and frequency before you roll out a campaign to all pages. Most sites can use it, and the vendor also lists plugins for platforms such as WordPress and Shopify.
Highlights
- Exit intent detection for leaving visitors
- Templates for popups, floating bars and spin wheels
- Geolocation and page level targeting
- Campaign scheduling and A/B testing
- Integrations with more than 50 tools
