About Umami
Umami is an open-source web analytics platform that works without cookies. It covers traffic, visitor behavior, conversions and retention, and you can run it on your own server or use its cloud service.
What it does
Umami shows pageviews, visitors, bounce rate and average visit time on one dashboard. You can compare two date ranges, filter by country or device, and track UTM campaign parameters automatically. Custom events such as signups and downloads can be tracked too, and the platform includes heatmaps and session replay.
Key features
- Dashboard with pageviews, visitors and bounce rate
- Compare two time periods side by side
- Automatic UTM campaign tracking
- Custom events for signups and downloads
- Heatmaps and session replay
Who it's for
Developers and privacy-minded site owners who want a simple analytics tool they can host themselves. Small businesses and product teams can also use it for traffic and conversion tracking.
Pricing and good to know
The code is open source under the MIT license, so the software itself is free to use. Umami Cloud is the hosted option, and the company offers paid plans for it. If you self-host, you are responsible for your own server and updates.
Highlights
- See pageviews, visitors and bounce rate on one dashboard
- Compare two time periods side by side
- Track UTM campaign parameters automatically
- Define custom events such as signups and downloads
- Review heatmaps and session replays
