Microsoft Clarity

Microsoft Clarity is a free user behavior analytics tool. It records how people use a website and shows the results as heatmaps and session replays, so you can see where visitors get stuck.

Clarity records sessions so you can watch how visitors click, scroll and move around a site. Heatmaps show where attention goes and where people drop off. Built-in summaries highlight behavior trends across a page, and a chat feature lets you ask questions about your data in plain language. The company also offers a brand agent for shoppers on retail sites.

• Session recordings with key moments highlighted
• Heatmaps for clicks, scrolls and drop-offs
• Summaries of behavior trends
• Chat with your data to answer questions
• Built to support GDPR and CCPA requirements

Website owners, marketers and product teams who want to see where visitors struggle. It suits sites with steady traffic, since the results come from real sessions.

Clarity is free forever, and the page says it works across more than two million sites and apps. Review the privacy settings before you start recording sessions, and add the tracking script to every page you want to measure. Some features are described as separate products on the site, so check which ones you need.