About Mailchimp
Mailchimp is an email and marketing platform for sending campaigns, automations and SMS messages. It is popular with small businesses and online stores that want to design emails without a developer.
What it does
Mailchimp helps you design email campaigns with templates and a drag-and-drop editor. You can set up automated emails, send SMS campaigns and manage contacts. For e-commerce, it connects to store platforms such as Shopify and WooCommerce, so product and customer data can shape your messages. AI tools can suggest headlines and design ideas.
Key features
- Drag-and-drop email builder
- Templates for many seasons and industries
- Automated email sequences
- SMS campaigns alongside email
- Connections to Shopify and WooCommerce
Who it's for
Small business owners, marketers and online stores that send regular emails to customers. Teams that need a wider customer relationship tool may find it useful as well.
Pricing and good to know
Mailchimp has a free plan, and paid plans add more features and contacts. Prices change, and promotional offers appear on the site from time to time, so check current pricing before you choose a plan. It runs in the browser.
Highlights
- Design emails with a drag-and-drop builder
- Start from templates for seasons and industries
- Set up automated email sequences
- Send SMS campaigns alongside email
- Connect your Shopify or WooCommerce store
