About Mautic
Mautic is an open source marketing automation platform. It includes campaign building, email, landing pages and lead management, and you can run it on your own servers.
What it does
The campaign builder uses a drag and drop canvas to link actions, timing and conditions. Email and landing page builders produce responsive layouts, and lead management tracks contacts as they interact with your content. Because you can self-host, your contact data stays on infrastructure you control. Plugins and integrations extend the core product, and a community of developers supports installation and customisation.
Key features
- Drag and drop campaign builder
- Email and landing page builder
- Privacy features for data protection rules
- Self-hosting on your own servers
- Plugin and integration options
Who it's for
Mautic suits developers, privacy-focused teams and IT groups that want full control over marketing data. It is a good match for organisations that can manage their own servers or have a partner who can.
Pricing and good to know
Mautic is free and open source, and the main cost is hosting and maintenance. Running it well takes technical skill, and upgrades need planning. A partner network can help with installation, configuration and plugin development if you do not have that skill in-house.
Highlights
- Drag and drop campaign builder
- Email and landing page builder
- Privacy features for data protection rules
- Self-hosting on your own servers
- Plugin and integration options
