Buffer

Buffer is a social media management tool for scheduling, publishing and replying to posts across many networks. It suits solo creators, small teams and agencies that want a steady posting routine.

Buffer lets you write posts once and schedule them to platforms such as Facebook, Instagram, LinkedIn, X and TikTok. Team members can create, edit and approve posts before they go live. The community view brings comments from all your channels into one dashboard, and the insights section reports on which posts perform well.

• Scheduling to many social platforms
• Team approval for posts
• One dashboard for comments from all channels
• Post performance insights
• AI assistant for drafts and ideas

Solo creators, marketing teams and small agencies that manage several social accounts. It is also a simple place to plan posts for anyone new to scheduling.

Buffer has a forever free plan with limits, and paid plans unlock more channels and features. Some features depend on the social network, and each platform sets its own posting rules. A mobile app is available for managing accounts on the go.