About Clay
Clay is a platform for gathering data about prospects and running AI workflows for sales and marketing teams. It is used by go-to-market teams to plan and run outreach.
What it does
Clay pulls data from many sources to enrich lists of companies and contacts, then runs automated steps based on the results. Teams use it to score leads, personalize outreach and push data to a CRM. The site also describes launching go-to-market plays that are built on this data.
Key features
- Enrich contacts and company records
- Score and qualify inbound leads
- AI-powered research steps
- Workflows that act on enriched data
- Connects to CRM and data tools
Who it's for
Sales, marketing and RevOps teams that work from prospect lists and want to automate research and outreach. The site features customer stories from teams at fast-growing companies.
Pricing and good to know
The site offers a free trial and a demo request. The page says more than 500,000 go-to-market teams use the platform. Enrichment quality depends on the data sources you connect, so test a small list before running a large campaign.
Highlights
- Enrich contacts and company records
- Score and qualify inbound leads
- Run AI research steps on lists
- Trigger workflows from enriched data
- Send data to your CRM
