About Looker Studio
Looker Studio is a free tool from Google for building dashboards and reports. It connects to many data sources and lets you share reports with others.
What it does
You connect data sources, add charts and tables, and arrange them into report pages. Reports can be shared and edited with teammates in real time. The site also offers a gallery of templates and a developer platform for extending the tool, so teams can start from examples rather than a blank page.
Key features
- Connectors to Google and partner data sources
- Charts, tables and interactive filters
- Real-time sharing with teammates
- Embed reports on web pages
- Template gallery to start from
Who it's for
Marketers, small business owners and analysts who want simple dashboards without paying for software. Teams that already use Google Analytics, Google Ads or Google Sheets will find the connectors easy to start with.
Pricing and good to know
The site says it is easy and free to use. Some third-party connectors may have their own charges, so check those before you depend on them. Reports can be embedded on any web page. Data handling follows Google's privacy and terms, which is worth reviewing for sensitive business data.
Highlights
- Connect Google and partner data sources
- Add charts, tables and filters
- Share and edit reports with teammates
- Embed reports on a web page
- Start from a template gallery
