
About Swell
Swell is an ecommerce platform with subscriptions and B2B pricing included. You can run a store on a Swell theme, or build a headless storefront on its APIs.
What it does
Swell covers the catalog, discounts, orders, customers and fulfillment in one admin. It supports recurring products alongside one-time items, wholesale pricing with customer groups, and invoicing. Multiple payment gateways and split payments can be set up, and integrations connect the store to marketing and fulfillment tools.
Key features
- Sell subscriptions alongside one-time products
- Wholesale pricing, customer groups and invoicing
- Multi-store admin accounts with role controls
- No-code connections to 40 or more services
- Ship from several locations and split shipments
Who it's for
Brands that sell subscriptions, and businesses that sell both to consumers and to wholesale customers. It also suits developers who want an ecommerce backend with a headless option.
Pricing and good to know
The site invites visitors to create a store, and plan details are on its pricing page. Storefronts can be customized, or you can use the hosted checkout. For a headless build, the frontend is your responsibility, so plan that work from the start.
Highlights
- Sell subscriptions with one-time products
- Offer wholesale prices to customer groups
- Connect to 40 or more services without code
- Split shipments across several locations












