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Matomo vs Northbeam

Matomo: Self-hostable web analytics with full data ownership Northbeam: Marketing attribution and media mix modeling platform

Comparison of Matomo, Northbeam
Matomo
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Northbeam
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CategoryWeb AnalyticsMarketing Analytics
PricingOpen source21-day free Cloud trial–
Platforms
  • Web
  • Web
Best for
  • Agencies
  • Privacy-focused teams
  • Developers
  • Ecommerce brands
  • Performance marketers
  • Agencies
Highlights
  • Track pages, sources and conversions
  • Build funnels and visitor segments
  • Run A/B tests and view heatmaps
  • Multi-touch attribution across channels
  • Media mix modeling to test budget scenarios
  • Incrementality checks for ad spend
GitHub stars22k–
Last update2 days ago–

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