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Klaviyo vs Mailchimp

Klaviyo: Email, SMS and AI agents for ecommerce customer marketing Mailchimp: Email and SMS campaigns with templates and store integrations

Comparison of Klaviyo, Mailchimp
Klaviyo
Visit website
Mailchimp
Visit website
CategoryEmail MarketingEmail Marketing
PricingFreemiumFreemium
Platforms
  • Web
  • Web
Best for
  • Ecommerce brands
  • DTC marketers
  • CRM teams
  • Small businesses
  • Online stores
  • Marketers
Highlights
  • Email and SMS campaigns built from customer data
  • Composer AI agent that plans campaigns
  • Customer Agent for support questions
  • Design emails with a drag-and-drop builder
  • Start from templates for seasons and industries
  • Set up automated email sequences

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