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BuzzSumo vs Upfluence

BuzzSumo: Find popular content, journalists and influencers in any niche Upfluence: Influencer search, campaign management and creator payments

Comparison of BuzzSumo, Upfluence
BuzzSumo
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Upfluence
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CategoryContent MarketingAffiliate and PR
PricingFree trial–
Platforms
  • Web
  • Browser extension
  • API
  • Web
Best for
  • PR teams
  • Content marketers
  • Influencer marketers
  • Ecommerce brands
  • DTC marketing teams
  • Agencies
Highlights
  • Find top performing content by topic
  • Search a database of journalists and media
  • Track brand mentions and alerts
  • Creator search with audience and performance data
  • Campaign workflow from hiring to payment
  • Creator marketplace where creators apply to campaigns

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  • Use the Feedback button in the menu and choose Something is broken, or write to us from the Contact page. We also check tool links regularly and review the ones that stop working.

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