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Amplitude vs Matomo

Amplitude: Product analytics, experiments and session replay in one place Matomo: Self-hostable web analytics with full data ownership

Comparison of Amplitude, Matomo
Amplitude
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Matomo
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CategoryProduct AnalyticsWeb Analytics
PricingFreemiumFree up to 2M events a monthOpen source21-day free Cloud trial
Platforms
  • Web
  • Web
Best for
  • Product teams
  • Analysts
  • Growth teams
  • Agencies
  • Privacy-focused teams
  • Developers
Highlights
  • Analyse user events with charts and funnels
  • Replay sessions and view heatmaps
  • Run feature flags and A/B experiments
  • Track pages, sources and conversions
  • Build funnels and visitor segments
  • Run A/B tests and view heatmaps
GitHub stars–22k
Last update–2 days ago

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