Loops

Loops is an email platform built for SaaS companies. It handles marketing emails, product messages and transactional emails from one place.

Loops keeps emails and contacts in one system. Teams can send campaigns to a group of contacts, build workflows that run when a contact takes an action, and send one-off messages such as password resets or receipts through an API. Email designs are set once with a shared theme and then applied across the library.

• Send one-off campaigns to a segment of contacts
• Trigger automated workflows from contact events
• Send transactional email through an API
• Brand themes that apply to every email
• Connect AI assistants to manage email through the API

Loops suits small and growing SaaS teams that want lifecycle emails without joining several tools together. Product and marketing staff can share one contact list, and developers can send email through the API.

Loops offers a free start, and the site offers a demo for teams that want a walkthrough. Starter templates for campaigns and workflows are included, such as a welcome series and a product announcement. Workflows are built with branches and audience filters, so plan the contact data you need before building them.